Lodgify’s January Sales campaign. For this case study I created two dynamic characters that interact with key features of the software, such as managing bookings. Maintaining the core brand palette, I leaned into the vibrant teal for a digital pop while ensuring strong contrast in print. I also introduced a modern, extended font and shifted the illustration style from brushstroke to clean, linear visuals. The design remains simple, modern, and playful, using custom icons to highlight urgency and clarify plan features on the landing page, balancing brand consistency with a fresh, contemporary approach.
